#Image carousel instagram how to#

How to add carousel posts to your Instagram feedĪdding carousel posts to your Instagram feed is simple, much like adding a static post or video. Research found that carousels with a combination of both images and videos generate higher engagement rates (2.33%) than video-only (1.86%) or image-only carousels (1.80%). Interestingly, while Instagram refers to carousels as “multiple image posts,” they can also combine images and videos. Yet despite their benefits, just 6% of carousels take advantage of all 10 slides. But even with this evidence of success, only a small percentage of users are taking advantage of carousel posts.Ĭarousels with 10 slides have the highest engagement rate, which may be surprising to some, especially considering users have more swipes to complete in order to see all the content. Keep in mind that this survey was from July of 2020 so we strongly feel that this number has grown in recent years.Īpart from engagement, brands have the benefit of also appeasing the Instagram algorithm by incorporating multiple post types. Carousels have a higher engagement rate than any other post type on Instagram.Īccording to research, the average engagement rate for carousels was 1.92% compared to 1.74% for static images and 1.45% for videos. This is great for everyone especially brands looking to bump up their engagement. Instagram carousel posts allow all users to share up to 10 photos or videos in one post. A post shared by Man圜hat Why are carousel posts better for your business?

Image carousel instagram